Most technical products have difficulty properly telling their engineering story. While one developer advocate can do wonders - I help flip this paradigm and evolve your engineers into your product champions and advocates, to help define your strategic technical narrative, and drive developer-first adoption.

‘But my engineers don’t like to write content’, you say. ‘And my engineers don’t like to do talks’.

This is where I can help:

  extract excellent engineering stories from your teams with minimal friction for your developers
  simplify messaging into practically understandable concepts for devs (no marketing fluff)
  optimize product stories for technical audiences - by developers for developers, with some much-needed marketing flair
  get these stories and products in front of the right users
  advocate by empowering internal and external product champions to spread the gospel

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How does it work?

I can provide you with the content, strategy and tools to create engineering brand equity, and accelerate adoption of technology products.
Some of the stuff I can do:

• Technical Product Marketing
• Technical Brand Equity and Management
• Excellent Deep Tech Content
• Outbound and Promotion to Relevant Tech Communities
• Dev & Tech Event Production
• Networking, Reach & Growth

Samples of Work

CONTENT

Highlights of content extracted from engineers:

• Salting Your Spark to Scale
• Rewriting an API Gateway Service from Clojure to Golang: AppsFlyer Experience Report
• The State of Open Source Security 2020
• How to Achieve Ironclad Serverless Security

Snapshot of content edited with engineers:

• Designing Engineering Teams for Scale
• Translation from Hebrew: Three Tips for Managing Technical Debt: While Maintaining Developer Velocity (and Sanity)
• Applied Probability - Counting Large Set of Unstructured Events with Theta Sketches
• REPL Based Debugging in Clojure
• How AppsFlyer uses Apache Airflow to run more than 3.5k daily jobs

Content curation:

Influencer Blog Post Series - Curation & Editing: SecAdvent 2020

Some seeded podcast opportunities:
Javascript Jabber   Conversations with Bacon   Arrested DevOps   Reversim [HEB]   The Open Source Security Podcast   Page it to the Limit

EVENTS

• Speaker & Talk Database:  AppsFlyer Sample
• Hackathon Production:   Hackathon Website   Hackathon Post-Event Video
• Event Production: DevOpsDays TLV   Cloud Native Day Tel Aviv   Statscraft   Community Summit TLV   DevSecCon24

Snapshot of Top-Tier Speaking Opportunities:

• Technology-Specific Events: Kafka Summit   Gitlab Commit   SwampUP   AWS RE:Invent   Google Cloud Summit - Keynote
• Leading Industry Events: Velocity    Strata Data   Devoxx [Workshop]   Devoxx [Talk]   Codemotion
• Ecosystem Specific Events: ReactNext    GoLab   Gophercon TLV   Clojure Conferences [MANY - ONE SAMPLE] 
• Leading Israeli Events: DevOpsDays    Cloud Native & OSS Day   Reversim 

BRANDING & MESSAGING

Messaging and Other Projects: Jovian^X and PagerDuty Integration    Google Cloud Case Study   AppsFlyer Infographic 

Github Pages & Sites: AppsFlyer    Cloudify   TLV Community 

 MY MEETUP GROUPS

 DevOps IL    Cloud Native & OSS IL   Statscraft   Cloud Online Meetup   DevRel IL 

RTFM Please - Service Offering

Service Type	Description	Pricing Scheme
Bundles	Starting at 10-Hour Packages (Up to 40-Hours)	Based on daily fee.
Projects	Specific time-based project - event, hackathon, other production	Based on scope of work.
Workshops	For your internal employees: marketers, founders, HR (or whoever else might be interested) - a diversity of workshops on how to do it yourselves, refining your message and pitch, building powerful engineering brands.	Fixed Price - Up to 10 Participants
Long-Term Work	Commitment to at least half-year cycles of ongoing work.	Retainer
Power Surge	DON'T PANIC! If you're overloaded before a launch, release or peak time of year, have an urgent deliverable or crisis and need more hands on deck - we'll drop everything and give you a hand.	Based on scope & deadline